Do you sell the Steak or the Sizzle? What is marketing today?

(brand experience) it’s about the sizzle, not the steak!

Essentially, the term "sell the sizzle, not the steak" means that, as a marketer, your job is to sell not only the product, but the "idea" of the product. Since there is competition in the selling of virtually every product, marketers/ advertisers must appeal to more than the practical needs of potential customers. In other words, you have to persuade customers to think that your product is somehow better than the competition...even if there is no discernible difference.

At Niraj Chitalia Photography, we believe, that Photography creates the sizzle in the product we shoot for our clients. It creates the aura about the product. It captures the essence of the product and visually creates an impact on the viewer.

.

Photography plays a very important role in today’s world on the web. You see photos everywhere, whether it’s Facebook, Instagram, Twitter, you name it. However, when it comes to a professional and polished website, the photographs are stunning. From our experience, it’s the #1 difference maker from a potential customer feeling like this is a trustworthy company or not. It can be a deciding factor in their purchasing process. The average web visitor does not think of why they spend more time on some sites than others, but next time you find yourself on a website for quite some time, consciously ask yourself why have I stayed on this site so long? Photography will be the answer almost every single time.